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Marketing Strategy

Strategy sets the plans and directions within a framework of budgets, internal operations and the competition, marketplace & environment.

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Strategy To Hit Your Goals

There are many different strategies we can choose to use. They are defined by our objectives and goals. For example to increase market share and get more customers on-board we may use a cost-price strategy. Alternatively to grow brand loyalty we may use a relationship marketing strategy.

Types Of Strategy To Create Advantage

Strategic planning will consider the competition, marketplace & environment as well as your plans, budget, organisational structure and forecasts.
  • Market Analysis
  • Competitive Profiling
  • Market Characteristics
  • Market Lifecycle
  • Positioning Map
  • Mindshare Goal Setting

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